Bob’s Jargon Buster

HTML Email

Simply an email that is formatted using HTML as opposed to plain text. This is typically the default when sending emails nowadays, although don’t underestimate the power of plain text emails.

Sending HTML email makes it possible to be more creative with the design of your emails.

Topic: Email Marketing

Hypertext Markup Language (HTML)

A standard for tagging text to build web pages. HTML can control the display of fonts, colours, graphics, links, structure as well as many other elements.

Topic: Websites

Plain Text Email

An email composed of standard text without an markup e.g. no HTML.

Sending email marketing messages in plain text email can sometimes achieve higher levels of reader engagement, since the messages look like regular email.

It is good practise to offer subscribers the option to read emails in either HTML or plain text for improved readability.

Topic: Email Marketing

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