Bob’s Jargon Buster

Bounce Rate

The percentage of your email campaign messages that are not delivered to recipients. There are two types of bounces, hard and soft. An acceptable bounce rate is less than 5%, above which you risk being identified as a source of spam email and added to a Blacklist.

Topic: Email Marketing

Hard Bounce

Thi is when email fails delivery due to a permanent reason like a non-existent, invalid, or blocked email address.

The other type of bounce is a ‘Soft Bounce’.

Topic: Email Marketing

Soft Bounce

The failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.

The other type of non-delivery is a ‘hard bounce’.

Topic: Email Marketing

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