Bob’s Jargon Buster

Email Automation

Email automation enables you to send out messages to your customers at designated times.

Using automation you can save time by send messages when customers take specific actions, such as following a link in another email, visiting a page of a website or completing an online purchase.

Topic: Email Marketing

Sender Policy Framework (SPF)

A DNS (Domain Name System) record that specifies which domains or IP addresses are permitted to send email on behalf of the specified domain.

Having an SPF record is adviseable when sending email marketing messages, since it tells receiving email servers that message from your email automation service is permitted.

This is probably something you want to ask you web hosting company to set up for you.

Topic: Email Marketing

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